Wealth 3.0 in Practice Harnessing the power of positive attention

In a previous article in this journal,1 we outlined the rise of a new, more positive approach to family wealth advising we call “Wealth 3.0.” Starting with the historical private banking approach oriented only to managing and preserving money (Wealth 1.0), we identified the roots of current advisory practice in the transformative period from the 1980s to the present (Wealth 2.0). The profound contributions of Wealth 2.0 broadened the understanding of wealth to include the many nonfinancial aspects of the family, emphasizing these as the true factors that determine what happens over time. A profoundly positive influence was the advocacy by Jay Hughes and other writers2 about the intellectual, spiritual, social and human capitals of the family needing support. Wealth finally became about much more than money